CreativeXchange Marketing Blog

A big sales gaffe

I have to share a big sales no-no. For 28 years my job in marketing has been to get the qualified leads. Then it is the sales staff's job to convert them into customers. So, today I want to share some sales gaffes or no-no's. Too much money is spent on marketing to have the sale lost because of poor...

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Branding that hurts and hinders your business growth

As a marketing consultant I realize the importance of good branding. I also know that even if you decide to spend tons on money on a new brand, that in itself will not grow your business. But, what if you have a brand that hurts or hinders your business growth? Normal 0 false false false EN-US X-NONE...

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Getting sales with good follow up

Having good follow up is important in getting sales and building rapport. I am sure at one time or another we have all dropped the ball in following up on something and if we had, it could have resulted in a sale. In fact, a couple months ago, I was to follow up with someone I had a one-on-one networking...

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NO I AM NOT YELLING AT YOU

All CAPS! Why do people use them? Many people think that all CAPS helps emphasize phrases and words they want people to read. But, the reality is it is very hard to read and it conveys yelling. Many times I have to try to convince our wonderful clients to not use all CAPS in body copy. Here is a great...

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Networking No-No’s (Part 3)

I have been meaning to meet another company that provides the same marketing services as Crea tiveXchange Marketing . I had heard that this company has a great reputation and they have won numerous awards. I am always looking for “competitors” who do as top-quality of work as we do and who...

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Networking No-No’s (Part 2)

At a recent networking event, I met a business owner who had an interesting and useful service. She had great ideas on how to market it. I was listening and was interested. Towards the end of the conversation, she asked me my opinion on a new marketing idea. I thought it was a great idea and encouraged...

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Networking No-No’s (Part 1)

I recently attended a networking event with the South Metro Denver Chamber of Commerce . It was a great event with many professional business people. I was standing alone for a brief moment and a man came up to me to introduce himself. His style of networking felt rather contrived and imposing. You see...

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Converting Everyday Contacts into Clients

EARLY BIRD REGISTRATION UNTIL OCTOBER 25 Want more clients? Want more clients that are good for your business? Join us in a 3-hour interactive seminar that will provide you with practical concepts & tips for successful client growth. At the end of this workshop, you will have a plan in hand that...

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You can't fix stupid!

I would never call anyone stupid, but I am absolutely frustrated with people’s blind trust and ignorance on marketing matters that can either positively or negatively affect the outcome of their bottom line.
 

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Do you have a word smash name?

During my 26+ years of marketing, I have heard of many horrible names for various types of businesses, products and services. The name needs to mean something to the target market and be appealing for the type of product or service it is. Word smashing is one way marketing/branding people like to come...

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Just because you know me does not mean I subscribed

Just because you know me or have my business card does not mean you have my permission to subscribe to your email newsletter. It has happened again! I was added on someone’s email subscription list today and I NEVER subscribed! Now, I know this person and they have a reputable company, so I am...

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Reputation-damaging web videos

Web video can be a great way to showcase yourself as an expert, market your business with video testimonials, showcase a product and increase SEO for your website. But, before you embark on a web video, watch out for these common mistakes and learn how they can have a negative impact on someone deciding...

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Beth Boen to speak at Revenue North Business Growth Summit

With nearly 130 corporate and community partners involved, you've probably heard the buzz around town about the upcoming Revenue North Business Growth Summit . Did you also hear that Revenue North is a division of Glazier Clinics, a Colorado based business with 30 years' experience in hosting world-class...

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Beware of telemarketing laws and scams

Today, I received a call from a local 720-708-6457 phone number. The caller ID said TCE Marketing. It was a voice recorded telemarketing sales call for a carpet cleaner. However the name of the carpet cleaning company was never revealed. My home phone number is on the federal and state do-not-call lists...

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So-called experts make me want to puke – wasting small business’s money!

So, here I go again…I am on another rant about so-called "experts". I cannot believe how many people are out there claiming to be an SEO “expert”. Out of curiosity I looked up the synonyms for the word “expert”. Expert synonyms: master, virtuoso, authority, proficient...

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What not to do to build business referral relationships

Last evening a colleague of mine was at a Denver networking event. She is an excellent web and graphic designer. She has great integrity, top-notch professionalism and customer service, and her business is growing because of it. At this event there were other competitors of hers there. But, those of...

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Forget marketing - just do some follow up!

I was having a great conversation with one of my friendly competitors today about follow up. A simple, basic skill everyone in sales must have to be successful. We came to the consensus that people who complain about business being down are the same people who fail to follow up. I am amazed at what people...

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Why do business owners consciously choose low quality providers – denying the truth?

Most people we get as inquiries need the whole branding and marketing package, but sometimes they tell us they have someone who has been doing their website, and another someone who has been doing their graphic design and “branding”. When I look at their website and branding it is often broken...

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Beware of bells & whistles, fancy gadgets, and cleverly named products and services!

Recently, I have ran into a plethora of “marketing experts” selling novel bells & whistles, fancy gadgets, and cleverly named products and services. It is the bright shiny penny in the room that everyone thinks they must have and it will be the easy way to get new customers. Before you...

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Text messaging is efficient and effective

Text messaging is taking the marketing world by storm. It’s quick, it’s easy and it comes directly to your smartphone. Today, in the U.S. there are 310 million people. 280 million (90%) have cell phones. These cell phones contain the most valuable 4 inches of real estate around. Most people...

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