CreativeXchange Marketing Blog

They're open, but can't be found

A new restaurant in Litleton has opened somewhere off of Bowles between Kipling and Wadsworth. They are open, but we cannot find them. You see, they have all these signs up saying they are now open, but the signs are sitting in the middle of the parkway on Bowles. There are no arrows, so we have no clue...

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A big email marketing no-no!

Agreeing to receive email marketing should never be required as eligibility to enter a contest. Amazingly in the past week, various companies tried doing this to me when I was at a business tradeshow. As a way of collecting information on everyone who visited their booth, most of the exhibitors had a...

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Customer Appreciation

Customer appreciation should happen year round, but a perfect time to appreciate our customers and clients is Thanksgiving. Many people do holiday gifts closer to the Christmas holiday, so an idea to set yourself apart is to send a thank you gift at Thanksgiving. When sending gifts, be thoughtful. If...

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What is permission based email?

Recently, I started receiving email newsletters via Constant Contact from a company who I know, have had a one-on-one meeting with and have even thought about referring business to. I still got a little irritated when they put me on their email marketing list - irritated enough by this and others who...

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Does it hurt bad enough?

Often, we get calls from prospects who are inquiring about how to grow their business. They are at a pain point, but just cannot seem to commit to doing what it takes to make their business grow. Some people may say that means that I am not a good closer. But, I would argue to the contrary. I would say...

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Can anyone afford to blow off a referral?

I am sure we all have, from time to time, misplaced a slip of paper that we had written down a message from a referral partner. If you are in a leads group, maybe the lead slip fell out of your folder. But, what if you received leads from a regular referral source? Would you forget to call that person...

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Effective marketing tip for Business to Business companies

Marketing business to business (B2B) requires good networking and belonging to a quality B2B leads group. Unfortunately, not many quality B2B groups exist in Denver. I know, because I have checked many of them out. What makes a strong B2B leads group? 1. 15+ quality B2B non-competing companies. 2. Has...

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Propaganda Polluted Tradeshow Tables & Tradeshow Tips

I attended a small tradeshow this morning for the senior services industry. Some of the businesses had very professional tradeshow booths that were well-branded and others had obnoxious “salesy” signs and unprofessional propaganda all over their tables. It was quite the spectrum of bad to...

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Hello...Is that how you answer your phone?

Yes - believe it or not, some people answer their business line with "Hello" and that is it! Marketing yourself or marketing your business is about creating good first impressions. I recently called a business and was met with this short greeting. This has happened to me with a few different...

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Networking – It is all about me – or is it?

It floors me when I am networking and the person I am talking with never asks a single question about my business. Worse yet is when you are doing a one-on-one networking meeting with a potential referral partner and they never ask about your business. The entire conversation is about them. Recently...

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Vetting/qualifying service providers and clients

Over the past five years of running my business, I have learned so much on this subject. From time to time, we have chosen service providers that were not good. From time to time our clients have chosen service providers who were not good, and then come to us. And, from time to time, we have chosen clients...

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When is discounting your B2B services OK?

Never, sometimes, when you want to? Here is my take on discounting your services. In retail, discounting and sales are expected. But when a business to business transaction is being made, should discounts be provided when the prospective client asks for them? If you are fairly priced for the marketplace...

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B2B Pricing Strategy - How to set your pricing/rates

In marketing, part of a business’s marketing plan is determining their pricing strategy . Various factors need to be taken into consideration. 1. Clearly identifying your target market. If you are choosing to target medium to large companies, versus micro to small businesses, your rates may be...

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Does anyone care about the loyal customer?

Recently my husband and I decided to make a change in our phone, TV and internet providers at our home. We had been loyal customers for over six years. During this time, we were never contacted, never offered any better deals (like the ones they advertise to new customers), never offered any free upgrades...

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Dangers of taking on the wrong types clients

Who are the "wrong" clients? In a recent blog post I wrote about identifying not only who your ideal clients are, but what are the warning signals of clients who may not be the best clients for your business. Many business owners call these "wrong" clients a variety of names, some...

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The web is NOT TV!

So, I have run into people who say web is the new TV. I have also gone to some websites that had so much animation and video that you could not figure out what the website was or how to find the information you needed. These websites are extremely distracting from any call to action and make it difficult...

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If you market to everyone, you market to no one!

Too many times when I ask my clients, “Who is your target market?” they say “Everyone can use my products/services” . But, when you really ask the right questions, you quickly find out not everyone is your target market . Sometimes small businesses may be afraid to narrow down...

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What is big picture thinking?

The buzz term amongst freelancers and solo entrepreneurs of design shops is that they are "big picture thinkers" . How do you really know if what they are claiming is true? Anyone can claim this, but can they demonstrate it? Here are some interviewing questions to test their claim to "big...

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Get your trade in writing!

Oh – the horror stories out there . . . I have heard of so many horror stories of trades gone bad. When I ask the individuals if they had their trade in writing, I always hear the same answer – “No”. From time to time I will enter into a trade if it is for my business and it makes...

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Don't want to be found?

A pet peeve of mine is when I go to mail something to a business and they do not have their address on their business card. I go to their website and there is no address there either. Often times when I want to send something more meaningful than an email, I'll send a hand-written thank you card to a...

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