Marketing is the process of researching, developing, promoting, selling and distributing a product or service. Advertising is just one of many marketing tactics to promote a business, product or service.
I often hear, "I don't need to do any marketing." Or, "Marketing doesn't work." Well if you have a business, you need to market it. The first step to marketing is defining your 4 P's of marketing - Product (or service), Pricing strategy, Promotion strategy and finally Placement or Positioning.
Over the next several blogs, we will discuss the 4 P's of marketing. Stay tuned.
