Marketing - that's advertising - right?

Marketing is the process of researching, developing, promoting, selling and distributing a product or service. Advertising is just one of many marketing tactics to promote a business, product or service.

I often hear, "I don't need to do any marketing."  Or, "Marketing doesn't work."   Well if you have a business, you need to market it.  The first step to marketing is defining your 4 P's of marketing - Product (or service), Pricing strategy, Promotion strategy and finally Placement or Positioning.

Over the next several blogs, we will discuss the 4 P's of marketing.  Stay tuned.

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