Placement - A "P" with Different Meanings

Our last few blogs have addressed the need for defining your 4 P's of marketing.  As mentioned in our first 4 P's of marketing blog, the 4 P's are:

  • Product/Service
  • Pricing
  • Promotion
  • Placement/Positioning

Let's discuss the last P, "Placement".

Placement typically refers to the location where your product/service is sold and how it will be distributed.  Where can people purchase it and how will you get your product to your customer?  Your location can be a physical location, a virtual store, and/or through affiliates, ebay, Amazon.com and other online locations.

This "P" can also refer to your company's position in the marketplace.  A company's position/placement could be how it is different/better than the competition.  Knowing how your company can be differentiated from your competition is an important marketing strategy.

A strategic marketing plan should contain these 4 P's of the marketing mix.  For more information on strategic marketing plans, click here.

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