Public Relations On-Camera Interview Tips

Most Americans rank public speaking higher than death on their list of fears. Here are some helpful public relations suggestions to take some of the fear out of giving an on-camera interview:

  1. Don’t over-rehearse. Too much practice leaves you sounding stiff and scripted.
  2. Wear clothing that fits the image you want to project. If you’re talking about how to install a new sink, a suit and tie don’t make sense.
  3. Forget the camera and just talk to the interviewer. If you concentrate on them you won’t notice the camera crew as much. P.S. The camera crew members are your friends and are there to make you look good.
  4. Sit up straight and don’t fidget. The camera will exaggerate your movements.
  5. Use nervous energy to your advantage. Even seasoned speakers have butterflies…it’s just a matter of making them fly in formation.
  6. Stay in your place until you are signaled that the interview is over.
  7. If you are working with a publicist let them handle interview arrangements such as scheduling and providing visual materials such as photographs, charts and b-roll video.

For more information on public relations, please feel free to contact us.  If you have tips you would like to share, please feel free to comment.


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