The Value of Face-to-Face Meetings

How valuable is the face-to-face meeting in marketing your business?  Very important.  In an age of e-mail and internet, many businesses have lost the value-added benefit of the face-to-face meeing and have replaced it with email and phone meetings.  In my opinion, exceptional customer service and customer relations goes back to good old fashioned face-to-face meetings.

Yes - it is easier to have a phone meeting or correspond via email, but it is definitely not as effective in some cases as the face-to-face meeting.  Here are a couple of examples:

  1.  I have been playing phone tag with a client for a week.  This client is extremely busy and the work I need to complete for them is very important.  We have scheduled phone meetings, but because of their busy schedule, those meetings have not been met.  So, I recommended a face-to-face meeting.  Yes, this will take more time for me to drive to their office, but I know it will be an effective use of my time.  We will get the project finished and will no longer have to play phone and e-mail tag.
     
  2. I have another client in which we are working on new branding and web design.  I could have easily sent the design comps via e-mail and had a phone meeting, but we opted for the face-to-face meeting.  It allows us to communicate more effectively, see body language and facial expressions.  The result of the meeting was clear communication of their likes and dislikes.  The client is also very happy with our customer service.

Some clients will prefer to do e-mail and have phone meetings, but you should always ask the client what their preference is.  They may prefer the good old fashioned face-to-face meeting.

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