A tactical marketing plan is typically a shorter term plan that includes ways to increase revenue over the next few months to one year. Tactical marketing plans are designed to generate leads by determining how to reach your target market and referral partners with your message.
Tactics work in conjunction with your strategies or objectives to grow your business. Tactics are the set of actions needed to fulfill your strategy and meet your goals. You’ll be provided with step-by-step tactics that are determined to be the best chance for high ROI. Some examples of tactics include:
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"Beth Boen is one of those immensely creative people that has tremendous ideas as to how to put your company on the marketing forefront in nearly any medium. The shell of my website had been completed for sometime. I had content to fill in, but being the owner, I was too close to it. I just couldn’t get the material to convey the impact I wanted. Not only did she assemble it the way I envisioned it; she improved upon it and did it in a fraction of the time I had already wasted."
Stephanie Lewis, President
Lew West Business Consultants